Our collaboration with The Economist


Waste Not. Want Not.

We are honored to be working with The Economist to educate about food waste in NYC.  Find the interactive mobile cart stocked full of MISFIT juice running around the streets of Brooklyn and Manhattan. 

Tag your photos with @misfitjuicery, @theeconomist and  #futureforces 


"A huge amount of effort goes into improving agricultural productivity, to produce more food from the same amount of land. But there's another approach sitting right under our noses, which is to reduce food waste," said Tom Standage, deputy editor of The Economist. "This campaign is a reminder that being a bit less fussy about what we eat, and throwing away less of the food that we buy, can make a huge difference."