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PUTTING THE SQUEEZE ON FOOD WASTE

OUR STORY

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COTOPAXI

The Outdoor Clothing Brand Writing "Doing Good" into Their Budget

 
 
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We’ve made it our mission to stop food waste in its tracks. Our products are made with supply chain inefficiencies like “ugly” produce that usually fills landfills because they don’t fit our grocery store ideals. We love our Misfits and you will too.

 

 

 
 
 

 

when life gives you lemons, you don't ask for prettier lemons.

 
 
 
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THE ODDS ARE ON OUR SIDE

Lopsided, twin-tailed, dimpled, dappled, wonderful. Misfit reimagines the way we engage with food by finding flavor, purpose, and personality in the misfits.  

 
 
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COLD OFF THE PRESS


“UGLY PRODUCE IS MIDWAY THROUGH A MASSIVE MAKEOVER.”

Washington Post